Nametree

Your name is your story.

We help individuals and small businesses find, acquire, or create memorable brand names.

Domain Names

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Naming Services

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How to Name Your Business

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How can we help you? ↓

  • Domain name research, generation, and acquisitions

  • Brand name design, trademark research, and testing

  • Consult with you or your company on brand storytelling and story strategy

Not sure what you need,
but know that naming matters?

  • Get our free "Name It Yourself" guide

  • Monthly free emails with naming advice and domain name acquisition support

  • No fluff, no spam, unsubscribe anytime

Design Recruitment system
for the new knowledge economy

Currently working with Xperian and enabling the next generation of makers in India & Asia.

MY ROLE

I led the UX team &
Collaborated with Technology. Marketing and Sales teams.

RESPONSIBILITIES

Consumer facing app flows.
Defining persona and the roles.
Creating a shared understanding among the development, stakeholder and design teams.

TOOLS

Sketch, Carrd & Notion
Hotjar and Google Analytics

EFFORT

6 Months
8 MVPs

Deliverables

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit.

  • Quisque porta orci condimentum lectus malesuada molestie.

  • Quisque fermentum magna sit amet orci vehicula, vitae accumsan diam dapibus.

  • Vestibulum tincidunt libero eu nibh mattis posuere.

What was done

A lot related to job boards, working with recruitment teams & working on backend systems setup in notion during MVPs. Documented with only basics as we can’t put out a lot of details out here as it’s under NDA. Check out some screenshots.

Design Recruitment system
for the new knowledge economy

Currently working with Xperian and enabling the next generation of makers in India & Asia.

MY ROLE

I led the UX team &
Collaborated with Technology. Marketing and Sales teams.

RESPONSIBILITIES

Documenting consumer facing app flows.
Defining persona and the roles.
Creating a shared understanding among the development, stakeholder and design teams.

TOOLS

Sketch, Carrd & Notion
Hotjar and Google Analytics

TIME TAKEN

6 Months &
8 MVPs done during this time.

WHAT WAS ACCOMPLISHED

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus bibendum quis mi vel suscipit. Sed eget leo in odio vehicula tristique. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Integer eu gravida nunc. Aliquam erat volutpat. Duis erat sem, auctor sed elit ut, venenatis iaculis est. Donec semper, nunc vel vehicula volutpat, leo ipsum pretium dui, ut pulvinar est sapien non tellus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Ut consectetur ut dolor sed vestibulum. Morbi auctor lorem in elit pretium, nec pulvinar dui vestibulum. In pulvinar maximus placerat. Donec posuere lacus augue, in pulvinar metus tincidunt id. Sed tincidunt vel urna non rhoncus. Donec sollicitudin feugiat tellus tristique commodo. Vestibulum imperdiet aliquet augue, at dapibus nulla facilisis eget. Phasellus tempor nec elit a auctor.

A lot related to job boards, working with recruitment teams & working on backend systems setup in notion during MVPs. Documented with only basics as we can’t put out a lot of details out here as it’s under NDA. Check out some screenshots.

Deliverables

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit.

  • Quisque porta orci condimentum lectus malesuada molestie.

  • Quisque fermentum magna sit amet orci vehicula, vitae accumsan diam dapibus.

  • Vestibulum tincidunt libero eu nibh mattis posuere.

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🏄 Questions or inquiries?

If you need help naming your business,
or have an inquiry about one of our domain names, we're here to help.

← BACK

🤔 What Should I Name My Business?

Naming can be complicated: what sounds or looks like the right name may not be easy to own for a small business,
or may already have existing trademarks.

CONSIDERATIONS

When naming a business, product, or project, a few questions to keep in mind:
Shorter may be better, but can you stand out? Using common words as business names can make it difficult for you to be found through online search engines.Will your business mostly operate online or offline? If online, your domain name is essential, but social handle availability (and brand name consistency) also matters.Making up a name? Matching words, dropping vowels or creating alternate spellings can be great solutions, but be aware of the pitfalls (accidental meanings when word combinations are capitalized differently, spelling difficulty when names are communicated via word-of-mouth, trademark issues.

If your business or project will find its audience online, here are a few tips to save you time, headaches, and, potentially, lots of money down the road:
Brainstorm 30-50 potential names, starting with keywords that describe your business, dictionary synonyms, word associations.Score each of the names based on memorability, availability, and ownability. (Learn more and download our free Brand Name Scoring Sheet here.)Take the top 5-7 names and do a deeper research. Is the name associated with any trademarks? (Use Trademark247.com.) Is the .com available? Are social handles available?Share your top name options with your friends, family, and if you can, potential customers. How do people respond to your favorites?Still can't find the right name? Get some help. Naming consultants or agencies can do all of the above and more for you, usually for a few thousand dollars.
We can also help, starting at $499

WANT TO DO IT YOURSELF ALL THE WAY?

The process can be complicated, but most people like to name their businesses or projects themselves.

It makes sense - it's your baby, you should be proud of what you name it.

But if you have doubts, want to learn how to ensure the name you pick won't get you in trouble, or want to save thousands of dollars (or much more) in domain name acquisitions down the line, we put together a course for you.

For only $199, you get our digital video course and workbook that includes:

  • Brandstorming toolkit: tools and tricks to generate meaningful and available names fast;

  • Research checklist: what to do and where to look to validate viable name options;

  • Domain name acquisition tips: where to find available good names, cheap names that other businesses are dropping, and how you can negotiate great deals with domain name owners (this alone can save you $$$$)

  • A 1-hour actionable video course that skips all the fluff and gets you naming faster, better;

  • An actionable PDF workbook you can re-use for unlimited projects and businesses;

  • Lifetime access to course updates.